Areas of Expertise

User Experience Design
Illustration & Art

Hi I am Yinchen Niu. I enjoy creating intuitive and human experiences. I also have immense interest in meditation and psychology.

I graduated from California Institute of the Arts in 2018 and have worked for creative agencies such as yU+co and currently the online digital media company PMC. I have travelled to and lived in Australia, Southeast Asia, Japan, England, Scotland, South America, Italy and Netherlands.

Currently I am the UI UX designer on the strategy & analytics team for Deloitte Consulting, specifically the CortexAI for government team. I collaborate with different team professionals to transform the user experience of key product delivery platforms, with best user practices in mind.

In my free time I practice meditative Chinese archery, reading, water coloring, making collages, Chinese calligraphy, spending time with friends and taking care of my houseplants. As of the latest, I have been dabbling in creating customized / DIY gecko enclosures that are bioactive.